About Distil
We believe data should work harder, so your people can do what they do best.
Since 2018, Distil has been on a mission to put the right intelligence in the right hands at the right moment — starting with the hospitality industry’s most ambitious restaurant groups.
Our mission
Restaurant groups aren’t short of data. They’re short of clarity.
Every reservation, every cover, every transaction, every guest interaction - they all generate a signal. But when those signals are scattered across platforms, buried in exports, or stuck inside systems that don’t talk to each other, they’re worthless. The opportunity stays hidden. The revenue stays unclaimed.
Distil was built to change that. We connect every platform a restaurant group relies on, distil the signal from the noise, and put actionable intelligence into the hands of the people who drive revenue — in real time, across every site.
We don’t just believe data should be accessible. We believe it should be the single most powerful competitive advantage a restaurant group has.
The Distil solution
What it delivers
Clarity over complexity
Data is only valuable when people can act on it. We strip away the noise and surface what matters — clearly, immediately, without requiring a data scientist to interpret it.
Now, not yesterday
Stale data is just history. We’re obsessed with live intelligence — because the decisions that drive revenue happen in the moment, not after the week’s reports are compiled.
Built for groups, not just venues
A single site is simple. A group of twenty is a different challenge entirely. Distil is architected for multi-site complexity — not bolted on to handle it.
People at the centre
Behind every data point is a person — a diner, a manager, a chef. Data is the tool. Better hospitality and a more profitable business is the goal.
Partnership, not just platform
We’re genuinely invested in our customers’ success — going beyond the product to find creative ways to help. Never limited by in-the-box thinking.
Curiosity-led
We’re big on learning and experimenting. Humour keeps us sane, curiosity fuels us — we take our mission seriously without taking ourselves too seriously.
A word from our founder
Started in 2018. Still driven by the same question.
Why does getting the most out of your data have to be so complex, expensive, and time-consuming? Gerry McNicol founded Distil with a simple conviction: that powerful data intelligence shouldn’t require a team of engineers to unlock it.
What began as a platform to help businesses harness their data has evolved into the Revenue Management Engine for restaurant groups worldwide — connecting reservations, POS, marketing, and operations into a single source of truth that every team can act on.
The mission hasn’t changed. The ambition has grown. And the ever-expanding team is still driven by that original question — making data feel easier, clearer, and more useful for the people who rely on it every day.
Trustworthy, insightful analytics are crucial for measuring and developing your business. So we’ve done the hard graft for you — packed Distil full of powerful algorithms working away behind the scenes to give you the unvarnished truth about your business’s performance.
The humans behind the data
Brilliant people. Good vibes. Smart tech.
Distil is a team of experts who each lead in their specialism — whether that’s decoding data, wrestling complex systems, or making dashboards behave. Curiosity fuels us. Humour keeps us sane.
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A growing team
Data, engineering, customer success & more
Our philosophy
There’s a human in every data point.
It’s easy to forget, but data is — at its heart — all about people. Every number represents a decision, a preference, a visit, a relationship. When you understand that, data stops being a burden and starts being your most powerful asset.
That’s why we believe the best data platforms don’t just surface numbers — they surface stories. The story of a guest who’s visited twelve times but hasn’t been back in two months. The story of a Tuesday evening that consistently underperforms. The story of a site that’s outpacing the rest of the group and nobody knows why.
Distil tells those stories. In real time. Across your whole group.
Data needs to be harnessed in ways that are both logical and creative. It’s then, and only then, that data can start to give you an edge