Turn your marketing team into data superheroes…
Why do we need data superheroes in our marketing team… – I hear you ask? Ginni Rometty (CEO, chairman and President of IBM) gave a clear answer to this 7 years ago by predicting “big data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within 18 months or risk being left in the dust.”
A stark warning indeed. Fast forward to 2020 and what we’re seeing is marketing teams battling with Customer Data in an ever expanding landscape of marketing tools and channels. They’re miles from being connected to their customers as individuals. Why? Because handling data is quite complex and can tie up valuable resources across your business – from engineers to marketeers. So we created a solution.
Last year we launched Distil.ai, a revolutionary service aimed at solving the technical challenges faced by marketing teams in their battle to deliver relevant content using multiple tools across multiple touch-points.
Since the launch we’ve onboarded some of the countries leading brands. We’re now trusted with processing over 5-million customer records, capturing and forwarding millions (soon to be billions!) of Engagement Events.
We’ve been able to demonstrate that through data driven relevancy our customers have increased engagement, sometimes up to 50%, while lowering their SaaS platform costs. Best of all, the marketing teams we’ve worked with are now regarded as data gurus in their organisations.
How can Distil help?
From the outset our aim with Distil.ai was simple. To turn the people who work in marketing teams into data superheroes.
We do this in three ways.
- Firstly Distil handles and removes the technical hurdles associated with setting-up a suite of best-of-breed marking platforms. Distil puts the marketing team in charge of the integrations project. Our aim is to lower the cost and decrease the friction from involving internal developer teams, while making sure that each marketing platform is connected in the very best way possible.
- Secondly, Distil makes it easy to unify customer data from all sources within your organisation. We’ve called this the Customer Data Layer, and we think all businesses should have one. We’re amazed that most don’t. A single list of all the people upon which the success of your business is based and that you can trust. Once you have a Customer Data Layer it becomes easy to select the data you need to seamlessly feed the tools in your marketing stack.
- And finally, we have included with Distil some really sophisticated, data science driven data enrichment features. These are designed to take the whole marketing team on a journey to becoming leaders in the use of data-science to power and understand data-driven marketing campaigns.