Elina Scorey

distil.ai/, the AI-powered data platform for restaurant groups, has announced a strategic partnership with OpenTable, a global leader in restaurant technology, that reshapes how multi-site operators forecast revenue and manage availability. The integration delivers forecasting accuracy through access to global demand data and benchmarking insights from 60,000+ OpenTable restaurants.

Guest demand is a precious thing – it’s the ultimate return on investment for your careful attention and hard work creating exceptional experiences, memorable food and a vibe that’s unforgettable....

Just as DNA is the source code for every human being, data security is the founding principle of Distil. Hard-wired into every product function, it’s the beating heart of the platform - so we’re delighted to achieve the internationally recognised SOC2 accreditation. Distil’s systems and processes are designed and operated to uphold the highest standards of data security, and now we’ve got the official stamp of approval to say so!

Operational data is no longer a nice-to-have in the restaurant business - it’s central to how you maximise revenue and out-perform the competition. Something we all want! At Distil, we call it ‘Restaurant Operational Analytics’, and we’ve created a whole new suite of dashboards that use data drawn directly from your OpenTable account.

To data lovers like us here at Distil, collaborating with OpenTable means more fantastic data insights and analytics for our Restaurant customers. Just imagine the business actions you're able to unlock when you connect your booking, diner and operational data sets, with a layer of AI over the top guiding you all the way! If you want to do more with your OpenTable data, here are the top 10 things you can do with it when you connect it to Distil’s business intelligence and analytics platform.

Your customers might love your physical shop for shoes, but they shop online for accessories and gifts. It makes customers records hard to keep, and even harder to use effectively. After all, customers want to feel like you know them - but how can you when their data is so fragmented? That's where the magic of identity resolution comes in.

Whether you need to understand your customers better, or work out who’s going to love what… whether you need to know what to say and what not to… or simply know how much? This is all possible with great data at your fingertips. And now, without a small army of data scientists. Watch the video to meet our guest Lauren Pugh, Product Marketing Manager at Crowdcube.

It’s easy to forget, but data is, we believe, all about people. People like Elina Scorey, Chief Business Development Officer at distil.ai/ and unashamed fan girl of A.I.-driven data analytics. And it’s her data evangelism that makes Elina the perfect person to kick off our new blog series ‘There’s a human in my data’.

Customers. We’ve all got ‘em. But how do you use customer data to know who they really are, what makes them tick and how to talk to them in a way that makes them choose you over the competition?

Rich and detailed Attribution Models help you make smarter choices as you measure and refine your customer journeys.

Data Distilled. Big spenders identified. Your customers are so much more than just a big list of names and numbers.

Imagine your customer. What do you see when you think of them? How much do you really know about them? You probably have a lot of customer data – but is it really helping you understand your customer, their shopping habits and, crucially, how to communicate with them? How do you talk to someone you barely know – even more challenging is effectively marketing to that customer.