Your customers might love your physical shop for shoes, but they shop online for accessories and gifts. It makes customers records hard to keep, and even harder to use effectively. After all, customers want to… Read More
It’s easy to forget, but data is, we believe, all about people. People like Elina Scorey, Chief Business Development Officer at Distil.ai and unashamed fan girl of A.I.-driven data analytics. And it’s her data evangelism that… Read More
The better you know someone, the easier it is to predict the stuff they like. With Distil.ai, predicting what products someone will love is just the beginning. Those recommendations can then be turned into attributes… Read More
Great marketing needs great data, especially when it comes to personalisation. In the past, we’ve recommended Google Optimize as a tool to conduct experiments in personalisation using zero and first party data. But with the sunset… Read More
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