Elina Scorey

Director of Business Development

Great personalisation takes great data – moving on from Google Optimize

Great marketing needs great data, especially when it comes to personalisation. In the past, we’ve recommended Google Optimize as a tool to conduct experiments in personalisation using zero and first party data. But with the sunset… Read More

AB testing feature in Google Optimize

How to use Google Optimize A/B testing feature with Distil Data? Read More

Great Marketing Needs Great Data

Whether you need to understand your customers better, or work out who’s going to love what… whether you need to know what to say and what not to… or simply know how much? This is all… Read More

Deliver 1-to-1 recommendations

Data Distilled. Messaging Personalised. With Distil.ai you have the data to deliver 1-to-1 recommendations to your customers. Read More

Channel Attribution Questions Answered

Go way beyond the last click, with Distil's powered attribution modelling Read More

All that Customer Data, but struggling to connect?

Why do we need data superheroes in our marketing team… – I hear you ask? Ginni Rometty (CEO, chairman and President of IBM) gave a clear answer to this 7 years ago by predicting “big… Read More

Why others Distil their data

A new app, a new product – a new anything … just to keep ahead. If you can just find that golden ticket that will keep sales figures rising, keep increasing customer engagement and keep… Read More

Personalise without being creepy

Ask anyone who shopped in the pre-internet era and they’ll tell you. You knew your greengrocer, butcher, baker – and they knew you, your shopping habits – and could even bring a smile to your… Read More

What data enrichment can do for you …and your customers

Imagine your customer. What do you see when you think of them? How much do you really know about them? You probably have a lot of customer data – but is it really helping you… Read More