Gerry McNicol

Founder, CEO and expert Data Scientist

Listen to Gerry McNicol on #TheBigLift Podcast

We are thrilled to have our own Gerry McNicol in conversation on the #TheBigLift podcast with Webtrends Optimize. Listen to this episode to find out more about unifying your data into a single customer view, how data can flow through… Read More
Black Friday Statistics 2023 Key Findings Header Image Illustration of Charts

Black Friday Statistics 2023 : The Key Findings

Black Friday is a mainstay of the retail and ecommerce calendars - usually the biggest shopping day of the year. Originally the preserve of the US, UK shoppers were not to be outdone this year… Read More

Webinar: Analytics Strategies for Ecommerce Growth

A successful analytics strategy isn’t just about platforms and graphs. They certainly help, but measuring the wrong thing is worse than measuring nothing at all. This webinar is especially timely for those using Google Analytics’… Read More

Distil team achieves £1.1m funding raise to make business intelligence data accessible for all

Did you hear? There’s a big celebration happening at Distil Towers - we’re going to the next level and it’s thanks to everyone who got involved in our latest funding round! We’re fortunate that some… Read More

Natural clustering: get in the party mood with next-level segmentation

Customer segmentation has many layers – and the ultimate level, natural clustering, is often hardest to understand. So let’s use a metaphor: you’re at a party. A big party, with live music, great weather, and… Read More makes the cut, again! Web Summit, Lisbon 2021

We couldn’t be more excited to announce that Distil has been selected as a BETA Startup at the prestigious 2021 Web Summit. Read More Launches With A Bang

We were falling off our chairs with excitement when we finally got the chance to officially launch our data management tool Read More

ICO takes action against Experian

Experian ignores data protection laws, undertaking invisible personal data processing. Gerry McNicol, CEO and founder of welcomes ICO’s decision. Read More

What is a Customer Data Platform?

In today’s world data isn’t just part of your business; it powers it. Data drives smarter decisions, improved products, happier customers and higher revenue. So isn’t it time you put it at the heart of… Read More selected as ALPHA Startup at WebSummit, Lisbon 2019

Exeter startup,, a provider of marketing data technology, today announced they have been selected as ALPHA Startup at the Web Summit in Lisbon 2019. Read More