Sarah Sennett

Data-led Marketer and Analytics Nerd

Pouring data into two mugs featuring Distil.ai and Dotdigital logos to illustrated how Distil.ai and Dotdigital solve marketing personalisation.

How Distil and Dotdigital solve Marketing Personalisation

The key to marketing personalisation that captures the attention is well, you know… being personal. Not so personal you’re creepy but personal enough that you create an authentic connection. We humans crave a genuine personal… Read More

Is GA4 the reason to break up with Google Analytics?

Has GA4 left you questioning everything you’ve ever known about web analytics? Or maybe you’re just one conflicting metric away from giving up entirely? Don’t worry, you’re not alone!   We’re seeing lots of marketers, business… Read More

How to use Black Friday customer data to plan this year’s campaign

Why waste marketing dollars targeting an unprofitable segment when you can use last year’s Black Friday customer data to maximise return on ad spend (ROAS) and margin this year? We’ll show you how. Read More
Gift of customer segmentation.

How Distil & Klaviyo Solve Dynamic Customer Segmentation

Imagine what a seamless data connection between two of the most important cogs in your business machine could do for your marketing. The data powerhouse of Distil’s customer data platform (CDP) seamlessly connected with the… Read More

Black Friday Data Analytics – Supercharge Your Next Campaign

Despite economic shocks and post-pandemic blues, last year’s Black Friday sales alone topped $9bn on the day. And 2023 is shaping up strong, so how can you use your data to win BFCM this year? Read More

Retrace your customers’ steps with Attribution Models

We all know that a good love story is as much about the journey as the happy ending. And the same is true for your customer journeys – the road from first encounter to final… Read More