The key to marketing personalisation that captures the attention is well, you know… being personal. Not so personal you’re creepy but personal enough that you create an authentic connection. We humans crave a genuine personal… Read More
Has GA4 left you questioning everything you’ve ever known about web analytics? Or maybe you’re just one conflicting metric away from giving up entirely? Don’t worry, you’re not alone! We’re seeing lots of marketers, business… Read More
Why waste marketing dollars targeting an unprofitable segment when you can use last year’s Black Friday customer data to maximise return on ad spend (ROAS) and margin this year? We’ll show you how. Read More
Imagine what a seamless data connection between two of the most important cogs in your business machine could do for your marketing. The data powerhouse of Distil’s customer data platform (CDP) seamlessly connected with the… Read More
Despite economic shocks and post-pandemic blues, last year’s Black Friday sales alone topped $9bn on the day. And 2023 is shaping up strong, so how can you use your data to win BFCM this year? Read More
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