How to use Black Friday customer data to plan this year’s campaign
Why waste marketing dollars targeting an unprofitable segment when you can use last year’s Black Friday customer data to maximise return on ad spend (ROAS) and margin this year? We’ll show you how. Read More
How Distil & Klaviyo Solve Dynamic Customer Segmentation
Imagine what a seamless data connection between two of the most important cogs in your business machine could do for your marketing. The data powerhouse of Distil’s customer data platform (CDP) seamlessly connected with the… Read More
Black Friday Data Analytics – Supercharge Your Next Campaign
Despite economic shocks and post-pandemic blues, last year’s Black Friday sales alone topped $9bn on the day. And 2023 is shaping up strong, so how can you use your data to win BFCM this year? Read More
Retrace your customers’ steps with Attribution Models
We all know that a good love story is as much about the journey as the happy ending. And the same is true for your customer journeys – the road from first encounter to final… Read More
