Sarah Sennett

A 28-site restaurant group knew four locations were missing weekend targets. Distil Diagnostics uncovered why — revealing blocked booking inventory and an estimated $1.2M annual revenue opportunity.

The latest release brings exciting new feature to Distil Diagnostics - Annotations. Restaurant teams can now capture the context behind performance changes, connect actions to Monitors, and understand what happened next.

We love a red carpet moment, and even better when there’s a podium at the end with our name on it. Say hello to the latest Dotdigital Tech Partner of the Year 2026 EMEA… distil.ai/! That’s right - for the second time in our Dotdigital partnership, distil.ai/ is taking home the EMEA Tech Partner of the Year trophy. Excited? Us? Absolutely!

In the latest release Distil Diagnostics now brings À la carte and Group bookings together in one complete forecast view. See what's driving demand, set smarter expectations, and make faster commercial decisions — all in one place. By separating À la carte (ALC) and Group (GRP) bookings, restaurant forecasting becomes far more than a single predicted cover or revenue figure. It becomes a diagnostic tool with a direct link to the commercial goals. Instead of asking “are we on track?”, it’s now possible to also understand why.

We’ve taken Distil Diagnostics to the next level – delivering sharper insights and deeper visibility to help teams move from short-term reaction to long-term revenue gains. At the heart of this release is a greater breadth of future and historical data, strategically extending visibility to provide clarity and reduce unanswered questions.

Planning ahead usually starts with the best intentions - but without clear visibility into the right data, those plans can lose momentum. When you can see how a week is really shaping up for bookings, days or even weeks before service, you move from reacting late to acting early - putting you in a much stronger position to protect revenue and hit your targets. That’s exactly what the new Monitor Daily Re-Forecast Chart in Distil Diagnostics is built for.

Introducing Capacity Analysis. It’s the latest upgrade to Availability Scanning in Distil Diagnostics, giving operators clear visibility into the exact settings holding back online reservations - so you can get tables selling again before revenue slips away.

Running a restaurant group today is a balancing act between flavour, experience, and razor-thin margins. But one of the most powerful levers for growth isn’t on the menu - it’s in your data. Forecasting holds the key to maximising bookings - what if you could achieve a 10-20% uplift in monthly covers while saving your HQ team around 30% of their time? That’s not theory - that’s tangible money flowing back into your business every single month.

You might think a Single Customer View (SCV) is critical for a restaurant tech stack. But most SCVs were never designed with restaurants in mind. That’s where Single Guest Profile comes in.

The distil.ai/ team recently closed a £1m funding round, including £350,000 from the South West Investment Fund, to expand the hospitality data capabilities of the platform. Having carved out an...

Team distil.ai/ are celebrating doing the double at this year’s Dotties Awards hosted by Dotdigital. We’re thrilled to have been awarded Tech Partner of the Year 2024 and Hospitality Tech Partner of the Year 2024!

Answers to the top questions about GA4 attribution contrasted with the clarity offered in Distil Analytics. We also take a broader view of attribution as a whole, and look at marketing attribution separately from the analytics platform. Whether you’ve already moved on from GA4 or you’re in the midst of wrangling with it - this article has something on attribution that will help.

The key to marketing personalisation that captures the attention is well, you know… being personal. Not so personal you’re creepy but personal enough that you create an authentic connection. We humans crave a genuine personal connection, so let's explore how you can take practical steps to create a lasting impact using personalisation in your marketing.

Has GA4 left you questioning everything you’ve ever known about web analytics? Or maybe you’re just one conflicting metric away from giving up entirely? Don’t worry, you’re not alone!   We’re seeing lots of marketers, business owners and ecommerce managers who have lived and breathed Google Analytics as their mainstay of measurement tearing their hair out because GA4 is causing more issues than it’s solving. 

Imagine what a seamless data connection between two of the most important cogs in your business machine could do for your marketing. The data powerhouse of Distil’s customer data platform (CDP) seamlessly connected with the marketing mastery of Klaviyo. Well, we’ve made it a reality.

We all know that a good love story is as much about the journey as the happy ending. And the same is true for your customer journeys – the road from first encounter to final click can be complex and revealing, so why use Attribution Models that only pay attention to the final step?