Blog
Our thoughts distilled
Explore how you can make your business be relevant to your customers using Data and A.I.
Great Marketing Needs Great Data
Creating relevant messages takes more and more time, money and people. How do we avoid compromising on our Customer Experience and still sustaining the business growth we’re after? Could data and AI come to help?
Data driven personalised email campaign in Mailchimp
How to create a personalised email campaign in Mailchimp? Watch the video to find out how you can combine data and Mailchimp to send every one of your subscribers content that’s relevant to them.
Data Driven Personalisation in Google Optimize
Google Optimise Personalisation feature allows you to use data to create focused and relevant customer experiences.
AB testing feature in Google Optimize
Google Optimise Personalisation feature allows you to use data to create focused and relevant customer experiences. We talk about that in the next video. But let's start by looking at Google Optimise A/B testing feature.
ICO takes action against Experian
Every individual is in charge of their personal data and has the right to decide how it is used. We welcome the ICO's decision.
Retrace your customers’ steps with Attribution Models
We all know that a good love story is as much about the journey as the happy ending. And the same is true for your customer journeys – the road from first encounter to final click can be complex and revealing, so why only pay attention to the final step?
There’s a human in my data: Elina Scorey
It’s easy to forget, but data is, we believe, all about people. Elina Scorey, Chief Business Development Officer at Distil.ai and unashamed fan girl of A.I.-driven data analytics reveals the 5 reasons she’s so passionate about data.
For The Love Of Data: When’s a customer a customer?
Customers. We’ve all got ‘em. But how do you know who they really are, what makes them tick and how to talk to them in a way that makes them choose you over the competition?
Distil.ai Launches With A Bang At #DataDistilled
We were falling off our chairs with excitement at the end of last year when we finally got the chance to officially launch our data management tool Distil.ai. The place: London. The crowd: all our favourite data nerds. The event: #DataDistilled
All that Customer Data, but struggling to connect?
We’re seeing marketing teams battling with Customer Data in an ever expanding landscape of marketing tools and channels. They’re miles from being connected to their customers as individuals. Why?
Distil.ai selected as ALPHA Startup at WebSummit, Lisbon 2019
Dubbed by Forbes Magazine as the “best technology conference on the planet”, Web Summit brings together 70,000 attendees - along with groundbreaking startups and companies looking to redefine the global tech industry.
Why others Distil their data
How many times have you heard that as a marketeer? A new app, a new product - a new anything … just to keep ahead. If you can just find that golden ticket that will keep sales figures rising, keep customer engagement on the uptick or keep visitors stepping through the door…
What data enrichment can do for you …and your customers
Imagine your customer. What do you see when you think of them? How much do you really know about them? You probably have a lot of customer data - but is it really helping you understand your customer, their shopping habits and, crucially, how to communicate with them?
Personalise without being creepy
Personalisation is nothing new. Ask anyone who shopped in the pre-internet era and they’ll tell you. You knew your greengrocer, butcher, baker - and they knew you, your shopping habits - and could even bring a smile to your face on the bleakest of days.