Our thoughts distilled
Customers. We’ve all got ‘em. But how do you know who they really are, what makes them tick and how to talk to them in a way that makes them choose you over the competition?
We were falling off our chairs with excitement at the end of last year when we finally got the chance to officially launch our data management tool Distil.ai. The place: London. The crowd: all our favourite data nerds. The event: #DataDistilled
We’re seeing marketing teams battling with Customer Data in an ever expanding landscape of marketing tools and channels. They’re miles from being connected to their customers as individuals. Why?
Dubbed by Forbes Magazine as the “best technology conference on the planet”, Web Summit brings together 70,000 attendees - along with groundbreaking startups and companies looking to redefine the global tech industry.
How many times have you heard that as a marketeer? A new app, a new product - a new anything … just to keep ahead. If you can just find that golden ticket that will keep sales figures rising, keep customer engagement on the uptick or keep visitors stepping through the door…
Imagine your customer. What do you see when you think of them? How much do you really know about them? You probably have a lot of customer data - but is it really helping you understand your customer, their shopping habits and, crucially, how to communicate with them?