Our thoughts distilled

Explore how you can make your business be relevant to your customers using Data and A.I.

Great Marketing Needs Great Data

Creating relevant messages takes more and more time, money and people. How do we avoid compromising on our Customer Experience and still sustaining the business growth we’re after? Could data and AI come to help?

AB testing feature in Google Optimize

Google Optimise Personalisation feature allows you to use data to create focused and relevant customer experiences. We talk about that in the next video. But let's start by looking at Google Optimise A/B testing feature.

  • Attribution Models for customer data

Retrace your customers’ steps with Attribution Models

We all know that a good love story is as much about the journey as the happy ending. And the same is true for your customer journeys – the road from first encounter to final click can be complex and revealing, so why only pay attention to the final step?

  • Data is the butter to A.I.'s bread Distill

There’s a human in my data: Elina Scorey

It’s easy to forget, but data is, we believe, all about people. Elina Scorey, Chief Business Development Officer at and unashamed fan girl of A.I.-driven data analytics reveals the 5 reasons she’s so passionate about data.

  • Your Data is Powerful Distill Launches With A Bang At #DataDistilled

We were falling off our chairs with excitement at the end of last year when we finally got the chance to officially launch our data management tool The place: London. The crowd: all our favourite data nerds. The event: #DataDistilled

  • Distil your customer data to stay one step ahead Distill

Why others Distil their data

How many times have you heard that as a marketeer? A new app, a new product - a new anything … just to keep ahead. If you can just find that golden ticket that will keep sales figures rising, keep customer engagement on the uptick or keep visitors stepping through the door…

  • Data Enrichment to personalise marketing Distill

What data enrichment can do for you …and your customers

Imagine your customer. What do you see when you think of them? How much do you really know about them? You probably have a lot of customer data - but is it really helping you understand your customer, their shopping habits and, crucially, how to communicate with them?

  • Personalise without being creepy. Use data for marketing personalisation. Distill

Personalise without being creepy

Personalisation is nothing new. Ask anyone who shopped in the pre-internet era and they’ll tell you. You knew your greengrocer, butcher, baker - and they knew you, your shopping habits - and could even bring a smile to your face on the bleakest of days.