Use A.I. to create detailed Attribution Models

Rich and detailed Attribution Models help you make smarter choices as you measure and refine your customer journeys.

Shape your attribution models to reveal aspects of your customer journeys you’ve always wondered about, and discover things you never suspected.

A customer’s road from first encounter to final click can be long and winding, or short and sweet. And the richer your comms mix, the more varied your customer journeys become.

So why measure just the final step?

With distil.ai/. powered attribution modelling, you can go way beyond the last click. Understand your customers’ journeys in all their complexity and nuance. See how people first come in, where they convert, what keeps them loyal, and where the patterns lie.

With the help of distil.ai/, you can shape your attribution models to suit your business, down to the finest detail. Reveal aspects of your customer journeys you’ve always wondered about, and discover things you never suspected.

With distil.ai/ you can find out:

• What’s the average engagement per customer per channel?
• What’s the first touch point?
• What’s their first purchase channel?
• What about the second purchase? The twenty-second?
• Which channel is right for which customer?
• Which channels are right for your Business?

With distil.ai/, you can measure attribution against any of your dynamic segments, letting you do everything from seeing how different customers reach you, to tracking how their habits change, to predicting what they, or customers like them, will do next.

Now use all of that nuanced information to experiment, measure, refine, and make smarter choices about your channel mix with distil.ai/

Drop us a line to see how distil.ai/ can help you understand your customers better.