Distil.ai named Dotdigital Tech Partner of the Year 2026 EMEA

05/06/2026 by Sarah Sennett

Distil.ai named Dotdigital Tech Partner of the Year EMEA 2026

We love a red carpet moment, and even better when there’s a podium at the end with our name on it.

Say hello to the latest Dotdigital Tech Partner of the Year 2026 EMEA… Distil.ai!

That’s right – for the second time in our Dotdigital partnership, Distil.ai is taking home the EMEA Tech Partner of the Year trophy. Excited? Us? Absolutely!

Why this award means a lot

Our partnership with Dotdigital is all about helping teams do more with the data they already have.

“This award is a proud moment for Distil, and a real reflection of the work happening behind the scenes every day. Our goal has always been to help brands turn data into clarity, so teams can make smarter, revenue-driving decisions faster. Being recognised by Dotdigital again shows the strength of the partnership, the value it creates for customers, and the impact our team continues to deliver.” – Gerry McNicol – CEO and Founder, distil.ai/

Together, we help brands connect the dots between guest behaviour, booking activity, marketing performance and revenue — so teams can build smarter segments, send more relevant personalised campaigns, and make decisions based on what’s actually happening.

Less guesswork. More “aha, that’s what’s going on.”

From complex data to smarter marketing

As a team who spend a lot of time helping hospitality and restaurant brands make sense of the wonderful, sometimes messy world of data, this is one of the best bits of recognition we could ask for.

For hospitality marketers, having the right data in the right place where you can use it effectively means the difference between sending another broad-brush campaign and reaching the right guest, with the right message, at exactly the right moment.

A second helping of award news

This isn’t our first Dotdigital award moment either.

In 2024, Distil.ai was named Tech Partner of the Year and Hospitality Tech Partner of the Year at the Dotdigital Dotties Awards — a double win we were pretty thrilled about at the time.

So to be recognised again in 2026 is a lovely reminder that the partnership is still doing what it set out to do: helping teams turn data into clarity, and clarity into smarter, revenue-driving action.

A big thank you

A huge thank you to the Dotdigital team, our shared customers, and everyone at Distil who helps make the partnership what it is.

Here’s to more connected data, sharper customer insight, and plenty more reasons to celebrate.

Sarah Sennett
By Sarah Sennett
Sarah Sennett is a data-led marketer with over 15 years experience in combining creativity with analytics to create results. She regularly writes about topics that combine the art and science of marketing.

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