Blog

Our thoughts distilled. Explore how you can make your business be relevant to your customers using Data and A.I.

Is GA4 the reason to break up with Google Analytics?

Has GA4 left you questioning everything you’ve ever known about web analytics? Or maybe you’re just one conflicting metric away from giving up entirely? Don’t worry, you’re not alone!   We’re seeing lots of marketers, business… Read More

How to use Black Friday customer data to plan this year’s campaign

Why waste marketing dollars targeting an unprofitable segment when you can use last year’s Black Friday customer data to maximise return on ad spend (ROAS) and margin this year? We’ll show you how. Read More

Distil team achieves £1.1m funding raise to make business intelligence data accessible for all

Did you hear? There’s a big celebration happening at Distil Towers - we’re going to the next level and it’s thanks to everyone who got involved in our latest funding round! We’re fortunate that some… Read More

Natural clustering: get in the party mood with next-level segmentation

Customer segmentation has many layers – and the ultimate level, natural clustering, is often hardest to understand. So let’s use a metaphor: you’re at a party. A big party, with live music, great weather, and… Read More
Gift of customer segmentation.

How Distil & Klaviyo Solve Dynamic Customer Segmentation

Imagine what a seamless data connection between two of the most important cogs in your business machine could do for your marketing. The data powerhouse of Distil’s customer data platform (CDP) seamlessly connected with the… Read More

Black Friday Data Analytics – Supercharge Your Next Campaign

Despite economic shocks and post-pandemic blues, last year’s Black Friday sales alone topped $9bn on the day. And 2023 is shaping up strong, so how can you use your data to win BFCM this year? Read More

Great Marketing Needs Great Data

Whether you need to understand your customers better, or work out who’s going to love what… whether you need to know what to say and what not to… or simply know how much? This is all… Read More

Bought on Wednesday: how Distil’s Marketing Attribution supercharges Shopify

What’s special about Wednesday? Not much. It means half the working week is over. (Or for those in tech, a reminder there’s only half the week left.) It’s never a holiday. But whether you call… Read More

How Distil makes Shopify data analysis and insights easier (pick a card, any card)

Shopify store analytics is hard. It doesn't have to be. Data is everywhere. And many companies have made it their mission to make sense of it: wrangling it into shape, connecting different sets of it… Read More

What is a Customer Data Platform?

In today’s world data isn’t just part of your business; it powers it. Data drives smarter decisions, improved products, happier customers and higher revenue. So isn’t it time you put it at the heart of… Read More