Channel Attribution Questions Answered
Go way beyond the last click, with Distil's powered attribution modelling Read More
There’s a human in my data
It’s easy to forget, but data is, we believe, all about people. People like Elina Scorey, Chief Business Development Officer at Distil.ai and unashamed fan girl of A.I.-driven data analytics. And it’s her data evangelism that… Read More
For The Love Of Data: When’s a customer a customer?
Customers. We’ve all got ‘em. But how do you use customer data to know who they really are, what makes them tick and how to talk to them in a way that makes them choose… Read More
Data driven personalised email campaign in Mailchimp
How to create a Data Driven hyper personalised email campaign in Mailchimp? Read More
Use A.I. to personalise web content
The profile photo you use for Tinder is rarely the one you use for LinkedIn. In one photo, you exist in black and white with a face that says ‘detail-oriented team player’. In the other,… Read More
Data Driven Personalisation in Google Optimize
How to use data in Google Optimize Personalisation feature? Read More
AB testing feature in Google Optimize
How to use Google Optimize A/B testing feature with Distil Data? Read More
How to use Data to create high impact Customer Experiences
At Distil we’re passionate about getting the right data in the hands of our customers so that they are able to create great Customer Experiences for us all. Read More
ICO takes action against Experian
Experian ignores data protection laws, undertaking invisible personal data processing. Gerry McNicol, CEO and founder of Distil.ai welcomes ICO’s decision. Read More
Retrace your customers’ steps with Attribution Models
We all know that a good love story is as much about the journey as the happy ending. And the same is true for your customer journeys – the road from first encounter to final… Read More
