Our thoughts distilled. Explore how you can make your business be relevant to your customers using Data and A.I.

Retrace your customers’ steps with Attribution Models

We all know that a good love story is as much about the journey as the happy ending. And the same is true for your customer journeys – the road from first encounter to final… Read More

Identify Customer Personas with A.I.

Data Distilled. Big spenders identified. Your customers are so much more than just a big list of names and numbers. Read More selected as ALPHA Startup at WebSummit, Lisbon 2019

Exeter startup,, a provider of marketing data technology, today announced they have been selected as ALPHA Startup at the Web Summit in Lisbon 2019. Read More

All that Customer Data, but struggling to connect?

Why do we need data superheroes in our marketing team… – I hear you ask? Ginni Rometty (CEO, chairman and President of IBM) gave a clear answer to this 7 years ago by predicting “big… Read More

Why others Distil their data

A new app, a new product – a new anything … just to keep ahead. If you can just find that golden ticket that will keep sales figures rising, keep increasing customer engagement and keep… Read More Launches With A Bang

We were falling off our chairs with excitement when we finally got the chance to officially launch our data management tool Read More

Personalise without being creepy

Ask anyone who shopped in the pre-internet era and they’ll tell you. You knew your greengrocer, butcher, baker – and they knew you, your shopping habits – and could even bring a smile to your… Read More

What data enrichment can do for you …and your customers

Imagine your customer. What do you see when you think of them? How much do you really know about them? You probably have a lot of customer data – but is it really helping you… Read More