Go way beyond the last click, with Distil’s powered attribution modelling
Good Channel Attribution is a key part of understanding your customers and measuring the ROI of your channel mix and marketing campaigns.
But most Channel Attribution models barely scratch the surface.
They give an aggregated overview that can’t be used for much more than a ‘first click’ or ‘last click’ guide.
Distil takes Channel Attribution into granular detail.
Every interaction is carefully tracked on an individual basis – for a holistic understanding of every channel involved in your customer’s journey.
More than that every customer segment interacts with your company slightly differently. So the ability to measure every segment at every stage means understanding Channel Attribution in a whole new way.
Drop us a line to see how Distil.ai can help you understand your customers better.