Cookie Policy
Distil's approach to cookies, privacy and your browsing preferences

What are cookies?
This Cookie Policy explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect using cookies and how that information is used), and how to manage your cookie settings.
Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. These cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyse performance to identify what works and where improvements are needed.
How do we use cookies?
Like most online services, our website uses both first-party and third-party cookies for various purposes. First-party cookies are primarily necessary for the website to function properly and do not collect any personally identifiable data.
The third-party cookies used on our website primarily help us understand how the website performs, track how you interact with it, keep our services secure, deliver relevant advertisements, and enhance your overall user experience while improving the speed of your future interactions with our website.
Types of cookies we use
Necessary Cookies
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Name | Provider | Purpose | Expiry time |
|---|---|---|---|
| moove_gdpr_popup | Distil.ai / GDPR Cookie Compliance | Stores the visitor’s cookie consent choices so those preferences can be remembered on subsequent visits. | Typically 1 year |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| Name | Provider | Purpose | Expiry time |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes individual visitors for website analytics and usage measurement. | 2 years |
| _ga_<container-id> | Google Analytics | Maintains session state for the Google Analytics 4 property. | 2 years |
| _hjSessionUser_<site-id> | Hotjar | Stores a unique Hotjar visitor ID so visits from the same browser can be associated across sessions. | 365 days |
| _hjSession_<site-id> | Hotjar | Stores current Hotjar session information so activity during a visit can be associated with the same session. | 30 minutes |
| _hjHasCachedUserAttributes | Hotjar | Indicates whether cached Hotjar user attributes are up to date. | Session |
| _hjUserAttributesHash | Hotjar | Detects changes to Hotjar user attributes so they can be updated. | 2 minutes |
| _hjCookieTest | Hotjar | Tests whether the browser permits Hotjar to set cookies. | Deleted almost immediately |
| _hjLocalStorageTest | Hotjar | Tests whether Hotjar can use browser local storage. | Deleted almost immediately |
| _hjSessionStorageTest | Hotjar | Tests whether Hotjar can use browser session storage. | Deleted almost immediately |
| _hjTLDTest | Hotjar | Determines the most appropriate domain on which Hotjar cookies should be set. | Deleted after testing / session |
| _hjClosedSurveyInvites | Hotjar | Prevents a Hotjar survey invitation from being repeatedly shown after the visitor has interacted with it. | 365 days |
| _hjDonePolls | Hotjar | Prevents an already-completed Hotjar survey from being displayed again. | 365 days |
| _hjMinimizedPolls | Hotjar | Remembers when a visitor has minimised a Hotjar survey. | 365 days |
Marketing
Marketing cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
| Name | Provider | Purpose | Expiry time |
|---|---|---|---|
| _gcl_au | Google Ads | Supports conversion measurement and records interactions with Google advertising. | 90 days |
| _gcl_aw | Google Ads | Stores information about an ad click so subsequent conversions can be attributed to Google Ads. | 90 days |
| IDE | Google / DoubleClick | Used to measure advertising performance and, depending on consent/settings, personalise advertising. | 13 months in the UK |
| li_fat_id | Used for LinkedIn conversion tracking, retargeting and analytics. | 30 days | |
| UserMatchHistory | Synchronises LinkedIn advertising identifiers to support ad measurement and targeting. | 30 days | |
| AnalyticsSyncHistory | Records when synchronisation with LinkedIn analytics identifiers last took place. | 30 days | |
| lms_ads | Identifies LinkedIn users outside LinkedIn for advertising purposes. | 30 days | |
| lms_analytics | Identifies LinkedIn users outside LinkedIn for analytics purposes. | 30 days | |
| li_sugr | Supports probabilistic matching of a visitor’s identity. | 90 days | |
| li_giant | Indirect identifier used by LinkedIn for conversion tracking. | 7 days | |
| _lusha_cid | Lusha | Browser identifier used by the Lusha visitor pixel to associate visits with B2B/company visitor information. | Up to 1 year |
Manage cookie preferences
You can modify your cookie settings anytime by clicking the ‘Consent Preferences’ button bloew. This will allow you to revisit the cookie consent banner and update your preferences or withdraw your consent immediately.
Additionally, different browsers offer various methods to block and delete cookies used by websites. You can adjust your browser settings to block or delete cookies. Below are links to support documents on how to manage and delete cookies in major web browsers.