front of house teams
Your guests know you. How well do you know them?
Every guest who walks through your door has a history — their preferences, visits and values. If that intelligence isn’t in your team’s hands before service starts, they’re running blind.
the challenge
Guest intelligence is key - it's just never where you need it, when you need it.
The data that could transform a good service into an exceptional one is scattered across your reservation system, your POS, your CRM and the entire front of house team.
By the time someone pieces it together — if they ever can — the moment has passed. An important guest feels unappreciated, a VIP goes unrecognised and the damage is done.
Your front-of-house team deserves better than that. They deserve guest intelligence at their fingertips, so they can deliver unforgettable experiences at exactly the right moment.
Get guest intelligence in the right place at the right time, and watch the revenue results follow.
what it delivers
Guest intelligence - right place, right time.
Guest profiles, pre-service
Know who’s booked for tonight ahead of time — their visit history, preferences, spend profile, and loyalty status before a single guest arrives.
VIP and loyalty flags
Never miss a high-value guest. Distil surfaces your most loyal diners, so your team can deliver the recognition they’ve earned.
Group-wide guest history
A guest who dines at four of your sites is one relationship, not four separate ones. Distil gives you the joined-up view across your entire estate.
Live, not yesterday's data
Guest intelligence that updates in near real time — not a static snapshot from last week’s export. Your team always has the current picture.
Diners de-duplicated
Guest record fragments across multiple platforms are resolved into one identity in the Single Guest Profile.
Distil in practice
The regular who's never a stranger
Picture a regular guest who's dined at one of your restaurants a dozen times — but always at a different site, with multiple accounts, data in multiple systems. Without a shared view, they walk into every new location as a stranger, their history sitting untouched wherever they last ate.
Distil closes that gap. A single guest record travels with them across your whole estate, so whoever's hosting them — at any site, on any night — knows exactly who's walked in and what that guest is worth to your brand.
Their loyalty status is synced directly into the OpenTable platform in the hands of the front of house team. It isn't buried in a separate system your team has to go looking for — it's right there on the reservation, the moment a host or guest services manager needs it.
No exports, no cross-referencing, no guesswork about who deserves the extra touch. Just the right signal, in the tool your team already uses, at the moment it counts.
The outcome
Hospitality that feels personal, at scale.
When your front-of-house team knows who’s coming, they stop reacting and start delivering. Every guest feels like a regular. Every service is an opportunity to deepen loyalty, which translates to key commercial goals like improved guest lifetime value, RevPash (revenue per hour seated) and diner frequency.
Guest intelligence
Unified across every platform & site
Pre-service visibility
Ready before the first cover sits down
Loyalty recognition
Loyalty flags for high-value guests
Trusted by the best
What really stands out about Distil is the partnership. They're genuinely invested in our success and always find creative ways to support our goals — they're never limited by in-the-box thinking.
Success in restaurants is now about so much more than 'just' great food and service. The combination of Distil's intelligence engine and OpenTable's market data means we have never been able to run our reservations book and rota more effectively, or as far in advance.
Make every guest feel like the only one that matters
See how Distil transforms guest data into intelligence for front of house teams to delight diners every service.