Revenue management for Restaurant Marketers
Stop counting clicks. Start proving revenue impact.
Go beyond impressions, clicks and likes to show exactly which campaigns converted into covers, revenue and sales for every market, every brand and every restaurant in your group.
THE CHALLENGE
Your campaigns work hard. But marketing metrics only show part of your success.
Marketers — you have more data than ever coming at you. Opens, clicks, impressions, sessions, sources, audiences, UTMs, it goes on.
But when leadership asks what’s actually driving revenue, the answer isn’t always easy or quick to find. Data across multiple brands and multiple platforms makes it near impossible to connect marketing activity with revenue goals.
Distil connects marketing campaigns with reservation, cover and revenue outcomes, giving restaurant marketers the commercial clarity to understand what worked and what to do next.
What Distil delivers
Marketing and Revenue. Seamlessly Connected.
Know which campaigns drive revenue
See covers and revenue by source, channel and UTM combo. For OpenTable users, Distil shows the YourNetwork, OpenTable Network, phone and walk-in split by default.
Match UTMs to revenue outcomes
See which campaign UTMs drove reservations, covers and revenue — with visibility of your full UTM inventory and conversion paths.
Choose your attribution view
Compare campaign performance using five attribution models including linear and position-based, and 7, 30 or 90-day lookback windows.
Report by group, brand or site
Filter results by brand, site, division or region to see where marketing activity is working hardest. Customise campaign groups for activity specific to your latest menu launch or promotion.
Separate group bookings visibility
Split group bookings from à la carte covers, so marketing performance is measured in the right commercial context.
Compare performance across the whole estate
Roll up cover and revenue results across brands, regions and markets, so group marketing leaders and local teams work from the same view.
marketing and revenue - connected
Designed for marketers to prove revenue results
made for restaurant marketers
Dashboards and data, made for you
Attribution you choose, metrics sliced by brand, site, channel or campaign, tracking health that catches a data gap before it's mistaken for a performance one — all of it built so your marketing team has the right numbers in hand at the moment a decision needs making, not three reports later.
No more defending budget with vanity metrics. No more waiting on someone else to pull a report.
Just the clarity to double down on what's converting, cut what isn't, and walk into every budget conversation with the numbers already proven.
Reservations platforms connected
OpenTable, SevenRooms, Resy & more
Data sources unified
Campaigns · Reservations · POS · Gift Vouchers
Who it's built for
Multi-site restaurant groups worldwide
Trusted by the best
What really stands out about Distil is the partnership. They're genuinely invested in our success and always find creative ways to support our goals — they're never limited by in-the-box thinking.
Success in restaurants is now about so much more than 'just' great food and service. The combination of Distil's intelligence engine and OpenTable's market data means we have never been able to run our reservations book and rota more effectively, or as far in advance.
proof, not just promises
How Distil helps marketers prove ROI
— so you can understand which sources are driving real revenue outcomes – bookings, covers, purchases – and focus marketing campaigns and investment where they make the biggest commercial impact.
01
Attribution you control
Five attribution models — first touch, last touch, linear, position-based and time decay — with a 7, 30 or 90-day lookback window. See which channel earns credit at every stage, so your next campaign is backed by evidence, not guesswork.
02
Metrics sliced your way
Cut covers, revenue and reservations by brand, site, channel, campaign or month — then roll them back up for the group view. Same numbers, reorganised around whatever question leadership just asked.
03
Catch issues before they cost you
A near real-time UTM inventory flags untagged or inconsistent campaigns before they skew a report. Tracking Health shows daily coverage of tagged vs. untagged sessions — so a data gap never reads as a performance gap.
marketing performance questions, answered
The questions Distil helps marketers answer:
"Which campaigns actually drove reservations?"
Distil connects campaign activity to reservation outcomes, so you can see what created action and results, rather than just attention that didn't convert."Which channels are worth more investment?"
Distil allows you to compare channels by commercial contribution, not just engagement, so you can put budget where it works hardest. Eliminate channels that deliver high levels of cancellations and no-shows, and tailor your activity towards group bookings or à la carte covers."Which guests should we target next?"
Using Distil Single Guest Profile in conjunction with Analytics offers unlocks the capability to build smarter audiences for lookalike campaigns, retention, win-back and cross-sell activities.Ready to turn your data into marketing success?
See how Distil turns marketing campaign data into intelligence that delivers results.