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Driven personalised email campaign in Mailchimp

How to create a Data Driven hyper personalised email campaign in Mailchimp?

In this video we’re going to talk about Mailchimp and how to use its templates and merge tags to create a hyper personalised email campaign. Watch the video to find out how you can combine data and Mailchimp to send every one of your subscribers content that’s relevant to them.

But why? Well, Personalisation works.

Today we’ve gone way past the point where sending out the same blanket email to all your subscribers is the best approach.  Instead, send content that’s targeted, relevant and as interesting as you can make it for each individual.  If you do that you will increase your open rates, increase your click through rates, ultimately leading to more engagement, more sales and more revenue.  If you speak relevantly to your customers they will associate your business with their cares. That’s how you build loyalty and lasting relationships.

But the question now is, how do we this in a scalable way? Where you aren’t having to spend your whole waking day creating content.

So in summary, our end goal is to create automated flows, that send relevant content to our subscribers, keeping them engaged and spending money in a way, that scales with our business.

Drop us a line to see how can help you understand your customers better.