Great Marketing Needs Great Data

It’s time to claim yours

How would it feel to be able to serve only relevant content, experiences, messages to your customers easily and at scale?

Well, one thing is clear. Crafting these relevant messages takes time and skill. How do we avoid compromising on Customer Experience whilst still sustaining the business growth we’re after? Could data and A.I. come to help?

Whether you need to understand your customers better, or work out who’s going to love what… whether you need to know what to say and what not to… or simply know how much? This is all possible with great data at your fingertips. And now, without a small army of data scientists.

Watch the video to meet our guest Lauren Pugh, Product Marketing Manager at Crowdcube.

Having worked for the fintech pioneer for almost 6 years, Lauren manages the go-to-market strategy for Crowdcube’s products and new feature releases, as well as ongoing optimisation of the online customer experience.

Crowdcube has succeeded in delivering seamlessly personalised experiences at scale – not a small task with a million users and more than 960 next-generation businesses raising capital daily. Crowdcube customers have had the chance to participate in 1,200 successful raises and returned over £70m from their investments. 

How much of this success can be attributed to great marketing? Join us to find out.

Gerry McNicol

Founder and CEO of

Gerry is the ultimate data expert with a deep background in computer science who prides himself on demystifying the black art of data science. He can turn complex maths into a data success for a business of any size. Gerry doesn’t do magic. This is pure science.

As an early big data adopter with extensive technical and management skills underpinned by academic research and practical deployment in the field of data science, has led teams delivering substantial projects for Deloitte, Network Rail, Sky TV, Bank of America, Goldman Sachs, Deutsche Bank, Merrill Lynch and others.

He created to indulge his fanatical obsession to help us all succeed with data. That does involve making data fly around to appear just at your moment of need, in the right shape and size, containing exactly what you’re after in a safe and secure way. But in the end it is our customers who are the data heroes – they create the experiences that can almost feel like magic.

Gavin Laugenie

Head of Strategy and Insight, dotdigital

Over 10 years in the email marketing industry. Gavin heads up dotdgital’s thought leadership team, is a keen blogger and speaker, judge of the Stevie awards 2019 and the DMA awards 2018 and sits on the DMA email council. He has worked closely with organizations in both the B2B and B2C sectors such as Universal Music Group, British Cycling, Vizio, Oliver Bonas, Asana and Copa Airlines in the UK and US, helping them to build their email programmes to drive increased customer experience, lifetime value and loyalty.