It is inevitable that a percentage of your Customer list will not have granted marketing consent. This section describes the tools in Distil AI that allow you to manage this.
While managing GDPR consent sounds simple, the practical reality of it is that it’s something a lot of businesses struggle with. Each tool, be that CRM, Email, SMS, Social, all likely provide their own opt-in/out mechanism. If you run any form of e-commerce, that also will likely have an opt-in to marketing on check-out. And of course there are tools designed to promote users to sign-up, so on, until it becomes a bit of a headache.
Fortunately for you, Distil AI has GDPR Consolidation tools built right in, so you can easily make a Customer Segment where Customers have indicated they wish to be marketed to.