Event Tracking provides Distil.ai with a real-time stream of data. This supplies a detailed record of Customer interactions with your platform. Tracking is key for many of the machine learning Enrichments built into Distil.ai. The Products a Customer looks at is a cornerstone of the Distil.ai Recommendation Engine. Understanding those who are engaged, and those who are in danger of losing interest and churning.
Deploying Tracking is a technical task. A coder who has permission to push changes to your platform will likely be needed to assist you. The good news is that once Tracking is set up, Distil.ai can forward Events to other tools in your marketing stack, and this means that this is a one time job. Once performed it can unlock a lot of other marketing platforms without further work for your development team. The Distil.ai Supported Onboarding service can advise you, and your development team, through the Tracking deployment.
Setting up Tracking
This Following documents describe the two principal ways that are used to provide Distil with Event Tracking data. Select the method to see more details for each.
- Google Tag Manager – deployed via the Google Tag Manager interface.
Your software development team will likely determine the approach they wish to use. There are advantages to each approach and discussion of alternative approaches is part of the Supported Onboarding service, should you require it.