The Spend Brackets Enrichment places Customers into either three, four or five categories based on the total value of their purchases. A valid Purchase History datasource must be connected to Distil in order for this Enrichment to be enabled.
The Enrichment creates the following attributes for each customer, where sufficient data is available:
- Average Basket Value
- Average Number of Different Products in Basket
- Maximum Value of a Single Product Purchased
- Number of days since the last Purchase
- Number of Orders
- Number of Repeat Products Purchased
- Number of Unique Products Purchased
- Percentile rank of Customer Spend
- Spend Category
- Total Number of Items Purchased
- Total Number of Orders for the First Quartile
- Total Number of Orders for the Fourth Quartile
- Total Number of Orders for the last 180 days
- Total Number of Orders for the last 30 days
- Total Number of Orders for the last 60 days
- Total Number of Orders for the last 90 days
- Total Number of Orders for the last year
- Total Number of Orders for the Second Quartile
- Total Number of Orders for the Third Quartile
- Total Value of Orders
- Total Value of Orders for the last 180 days
- Total Value of Orders for the last 30 days
- Total Value of Orders for the last 60 days
- Total Value of Orders for the last 90 days
- Total Value of Orders for the last year
- Variety Score
Spend Bracket Enrichment Settings
The appropriate number of Spend Categories can be set in the Spend Bracket Enrichment settings.
