Great Data for Great Marketing Data Driven Personalisation in Google Optimize
How to use data in Google Optimize Personalisation feature?
In Google Optimize Part 1 we looked how we can use A/B Testing to create an experiment that compared two new emotive Titles for the website were you and I work “Gerry’s Vets Online Hub Place”.
One of the headlines was chosen by you. And one was chosen by me. That A/B Test is still running, and we’re looking forward to seeing who’s idea wins. But now, we’ve been called into see the bosses. Some things have transpired in the competitive landscape … and we’ve been told we need to step up our game.
It’s time to use “data” and unleash some real Personalisation!
If you missed our Google Optimize, Part 1 – A/B Testing walk-through – you can see it here
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