Use A.I. to identify your Customer Personas.

Data Distilled. Big spenders identified. Your customers are so much more than just a big list of names and numbers.

Some can’t get enough of your product while others are at risk of unsubscribing for good. Some are asking for a particular gap in your product portfolio to be filled while others are just passively browsing.

But how do you tell who’s who? And, crucially, how do you identify those people who might be your next best customer?

Simple: let identify your Customer Personas using A.I.

Identify your Customer Personas in 4 steps:

  • Step 1: Identify a Cluster of Customers Using’s built-in Data Enrichment, determine if your customers exhibit distinctive engagement behaviour. E.g. recent, frequent, low spender.
  • Step 2: Forecast Behaviour Add Demographic Enrichment to your data mix to establish if it’s possible to predict your customers’ engagement behaviour based on external indicators. E.g. recent, frequent, low spender = certain demographics traits.
  • Step 3: Calculate Engagement Now, use analytics to determine which of your unique customer clusters has a high propensity to engage.
  • Step 4: Focus Your Strategy Let help you determine effective ways to use this new-found information in targeted marketing.

And just like that, you’ve distilled your data and set A.I. to work identifying your customer persona clusters based on their engagement behaviour.Next level unlocked! Now you can use to understand why clusters are forming as they are, and how you can serve your customers in more relevant ways. Understand your customers even better with A.I. segmentation. Let’s say you have a large pool of very high spenders. You might want to focus on them. But then again, maybe your product is more suited to mid-level spenders.

What if your target was to increase the number of purchases each of these customers makes and grow that customer segment? will help you puzzle out not just who your best customers are today, but which have the potential to become your best customers tomorrow. And once you know that, you’ll find yourself asking where you can find those high-potential customers, and how best to reach them. With each new piece of information, new questions arise, and new opportunities are revealed.

Drop us a line to see how can help you understand your customers better.