Event Tracking

Benefits of Event Tracking

Event Tracking provides Distil.ai with a real-time stream of data. This supplies a detailed record of Customer interactions with your platform. Tracking is key for many of the machine learning Enrichments build into Distil.ai. The Products a Customer looks at is a cornerstone of the Distil.ai Recommendation Engine. Understanding those who are engaged, and those who are in danger of loosing interest and churning. And at what key points should you interject with messages. Abandoned Baskets being one example.

Data Forwarding

Deploying Tracking is a technical task. A coder who has permission to push changes to your platform will likely be needed to assist you. The good news is that once Tracking is setup, Distil.ai can forward Events to other tools in your marketing stack. And this means that this is a one time job. Once performed it can unlock a lot of other marketing platforms without further work for your development team. The Distil.ai Supported Onboarding service can advise you, and your development team, through the Tracking deployment.

Direct access to Event data

Raw event tracking data provides a great deal of insight. It is what our data scientists use to create the machine learning data Enrichments built into Distil.ai. Your own data teams will also be able to great things with this data. With Distil.ai you can deploy this data directly to your own data warehouse. You Business Intelligence teams can query this directly. Tie it to other datasets. Use it in your management reporting. Feed it into your CRM. Or build it into your platforms product features. Talk to our Supported Onboarding service to learn more about getting access to this data.

Setting up Tracking

Event Tracking revolves around sending data packets into an end-point when specific events occur. Each data packet contains a set of attributes and their values in JSON format. Types of Event Data are discussed in the next section, .

Distil.ai provides three ways to send Event Tracking data. Select the method to see more details for each.

Your software development team will likely determine the approach they wish to use. There are advantages to each approach. Discussion of the alternative approaches is part of Supported Onboarding, should you need it.

Next: Types of Event Data.