Adding the Distil.ai GTM Tag

The previous section describes how to create Data Layer and Google Tag Manager (GTM) Variables required for Distil.ai Event Data. This section adds the Distil.ai GTM Tag. This takes the data passed through to GTM via the Data Layer and GTM Variables and forwards it to Distil.ai. There is can be used to construct your Customer Data Layer as well as drive the Distil.ai built in machine learning Data Enrichments.