Tracking Product data

This data is used to understand which Customers are looking at which Products. As described in the Product Data Specification only the Product ID and Name are required, additional attributes, such as the URL of the Thumbnail, Precis etc, will enable the unlocking of capabilities, such as hyper-personalised email. 

When to send

• When a Visitor looks at a Page that contains a Single Product.
• Note: Do not send when a Customer looks at a Page containing multiple Products unless it is clear that the page contains one main Product.

Product Data specification

This object represents the product data the user is viewing

JSON Attribute	Type	Required	Description
ProductId	String	Yes	The unique identifier for your Product.
Name	String		The name of the product.
Precis	String		Introductory description for the product.
ThumbnailUrl	String		URL to the Product Thumbnail.
FullImageUrl	String		URL to the Product image in full.
Url	String		Full Url to the product page
ListPriceExTax	Decimal		List price excluding Tax
ListPriceIncTax	Decimal		List Price including Tax.
PriceBreaksDesc	String		Price breaks description text. This is only used in the case of building campaigns directly from this data so can be formatted as you wish.
CustomAttributes	JSON		Key, value JSON for adding any custom attributes you wish into store against the record.
Available	Boolean		Is the Product currently available? Yes, No

Customer Data Specification

This allows you to associate the call with a customer record.

Attribute	JSON Attribute	Type	Required	Description
CUSTOMER ID	CustomerId	String	Yes	Your unique Customer id.
FIRST NAME	FirstName	String		The Customer’s first name
LAST NAME	LastName	String		The Customer’s last name
EMAIL ADDRESS	EmailAddress	String	Yes	The Customers email address.

Example JSON

{
  "Context": {
    "DistilAccountId": "abc-123",
    "AnonymousUserID": "f7692ca5-cfd1-4604-81c8-bb8cda4908e0",
    "Device Information": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_10_5)",
    "EventTimestampUTC": "2017-03-14 23:02:17",
    "EventTimestampLocal": "2017-03-14 23:02:17",
    "PageTitle": "A Fistful of Dollars",
    "PageUrl": "https://www.imdb.com/title/tt0058461/",
    "ReferrerUrl": "https://www.google.com/search?biw=1680&bih=970&ei=FC6BXO"
  },
  "Product": {
    "ProductId":"ABC-1234",
    "Name": "LPD NuVU Roomfold Internal Oak Folding Sliding Modular Door Kit",
    "Precis": "The NuVu Roomfold system is ideal for those looking for an alternative to more conventional room divider sets.",
    "ThumbnailUrl":"https://www.doors-r-us/door.jpg?w=500&h=500&fit=crop",
    "FullImageUrl": " https://www.doors-r-us/door.jpg",
    "Available": true,
    "ListPriceExTax": 100.00,
    "ListPriceIncTax": 120.00,
    "Currency":"GBP",
    "PriceBreaksDesc":"Descriptive Text: 20% discount on orders over x items",
    "CustomAttributes" : {
      "CustomAttribute1": "Attribute 1",
      "CustomAttribute2": "Attribute 2",
      "CustomAttribute3": "Attribute 3"
    }
  }, "Customer": {
    "CustomerId": "1200",
    "EmailAddress": "customer@distil.ai",
    "FirstName": "Gerry",
    "LastName": "McNicol"  }
}