Customer data definition

Customers are at the core of the work that you do within As such the Customer dataset is the most important dataset. 

The table below defines the standard set of Customer Attributes in Distil. provides multiple methods to bring this dataset in. These are detailed in Database Sync, Tracking and Integrations.

Each Integration and database will come with its own unique set of Customer attributes. Where possible these are mapped to those listed in the table below. Any that are not able to be mapped, likely because they are unique to the third-party platform or your business, are stored in the Custom Attributes section, where you can store up to 1,000 unique attributes.

Attribute Friendly NameAttribute Database NameData TypeUsed in Customer Identity Resolution Description
Customer IdidTextYesYour unique Customer Identifier.
First Namefirst_nameTextYesThe Customer’s first name
Last Namelast_nameTextYesThe Customer’s last name
Email Addressemail_addressTextYesThe Customer’s email address
Mobile Phone Numbermobile_phone_noTextYesThe customer’s mobile phone number
GDPR Status – Marketing Subscribedgdpr_status_subscribedBoolean
(True / False)

True/false indicating if the Customer has consented to receiving marketing communications
GDPR Status – Right of Access Requestedgdpr_status_right_of_access_requestedBoolean(True / False)
True/false indicating if the Customer has requested to see their data.
GDPR Status – Anonymise Datagdpr_status_anonymise_dataBoolean(True / False)
This value is used to indicate if this Customer wishes their data to be Deleted. If this is True no personal information will be stored against this customer, no matter what is passed through. Any historic data will also be anonymised
Facebook Slugfacebook_slugText
The unique part of the Facebook URL to see the customer’s Facebook profile, i.e.[SLUG]
Twitter Handletwitter_handleText
The Customer’s twitter handle; i.e. @DistilAi
Instagram Handleinstagram_handleText
The Customer’s Instagram handle.
LinkedIn Sluglinkedin_slugText
The unique part of the LinkedIn URL to see the customer’s LinkedIn Profile, i.e. The customer’s LinkedIn slug, i.e.[SLUG]
Postal Address Line 1postal_address_line_1Text
The Customer’s most recent postal address.
Postal Address Line 2postal_address_line_2Text

Postal Address Townpostal_address_townText

Postal Address Regionpostal_address_regionText

Postal Address Countrypostal_address_countryText

Postal Address Postcodepostal_address_postal_codeText

Billing Address Line 1billing_address_line_1Text
The Customer’s most recent billing address
Billing Address Line 2billing_address_line_2Text

Billing Address Townbilling_address_townText

Billing Address Regionbilling_address_regionText

Billing Address Countrybilling_address_countryText

Billing Address Postcodebilling_address_postal_codeText

Custom Attributes

These are additional attributes that you may wish to store against your Customer records. For instance, this is where any data you bring in from a third-party system or your backend database will be stored that cannot be mapped directly to one of the attributes listed above. 


  • Demographics Profile: This Enrichment uses the Customer’s Postal and Billing Address to create profiles based on socio-economic markers and spending behaviour.