Product data definition

A number of Distil.ai features require knowledge of the Products that you sell. For example the Demographic Enrichment or the Product Recommendations Enrichment that drive the Hyper-Personalised Marketing Destinations.

The table below shows the key attributes for Products. Distil.ai provides multiple methods to bring this dataset in. These are detailed in Database Sync, Tracking and Integrations.

You can also use Custom Attributes to push additional data about Products into Distil.ai.

Attribute Friendly Name	Attribute database name	Data Type	Required	Description
Product Id	product_id	Text	Yes	The unique identifier for a Product.
Product Name	product_name	Text	Yes	The name of the Product.
Precis	product_precis	Text	No – but helpful for hyper-personalised email marketing	Short introductory description for the Product
Thumbnail URL	product_thumbnail_url	URL	No – but required for hyper-personalised email marketing	Full URL to the Product Thumbnail.
Image URL	product_image_url	URL	No – but required for hyper-personalised email marketing	Full URL to the Product Image.
Shop URL	product_url	URL	No – but required for hyper-personalised email marketing	Full URL to the Products page on your e-commerce site or App deep link.
Available	available	Boolean(True / False)	Yes	If the Product is currently available or not.
List Price – Excluding Tax	list_price_exc_tax	Decimal	No – but helpful for hyper-personalised email marketing
List Price – Including Tax	list_price_inc_tax	Decimal	No – but helpful for hyper-personalised email marketing
Price Breaks Description	price_breaks_description	Text		Price breaks description text. This is used for informational purposes only so can be formatted as the Distil.ai Account wishes
Category	product_category	Text (CSV String)	No – but enables the Spend Brackets Enrichment.	A CSV list of the categories each Product is in.  For example: Surfboards, bodyboards, kiteboards

Custom Attributes

Additional attributes you wish to store against your Product records. For instance, this is where any data you bring in from a third-party system or your backend database will be stored that cannot be mapped directly to one of the attributes listed above. 

Enrichment

• Product Recommendations: This enrichment creates unique product recommendations on a Customer by Customer basis. Your Product catalogue is required for this Enrichment to work. Equally you may wish to push attributes from these recommendations into a third-party tool (such as an email client) and merge with a template. In this case having things like the Product Image URL, Shop URL are helpful.
  
• Spend Brackets: This enrichment uses the Product Category attribute to identify which categories individual Customers are interested in.