- Distil.ai Datasets
- Bringing in your data
- Database Sync
- Deploy Tracking
Product data definition
A number of Distil.ai features require knowledge of the Products that you sell. For example the Demographic Enrichment or the Product Recommendations Enrichment that drive the Hyper-Personalised Marketing Destinations.
You can also use Custom Attributes to push additional data about Products into Distil.ai.
|Attribute Friendly Name||Attribute database name||Data Type||Required||Description|
|Product Id||product_id||Text||Yes||The unique identifier for a Product.|
|Product Name||product_name||Text||Yes||The name of the Product.|
|Precis||product_precis||Text||No – but helpful for hyper-personalised email marketing||Short introductory description for the Product|
|Thumbnail URL||product_thumbnail_url||URL||No – but required for hyper-personalised email marketing||Full URL to the Product Thumbnail.|
|Image URL||product_image_url||URL||No – but required for hyper-personalised email marketing||Full URL to the Product Image.|
|Shop URL||product_url||URL||No – but required for hyper-personalised email marketing||Full URL to the Products page on your e-commerce site or App deep link.|
|Available||available||Boolean(True / False)||Yes||If the Product is currently available or not.|
|List Price – Excluding Tax||list_price_exc_tax||Decimal||No – but helpful for hyper-personalised email marketing|
|List Price – Including Tax||list_price_inc_tax||Decimal||No – but helpful for hyper-personalised email marketing|
|Price Breaks Description||price_breaks_description||Text||Price breaks description text. This is used for informational purposes only so can be formatted as the Distil.ai Account wishes|
|Category||product_category||Text (CSV String)||No – but enables the Spend Brackets Enrichment.||A CSV list of the categories each Product is in. |
Surfboards, bodyboards, kiteboards
Additional attributes you wish to store against your Product records. For instance, this is where any data you bring in from a third-party system or your backend database will be stored that cannot be mapped directly to one of the attributes listed above.
- Product Recommendations: This enrichment creates unique product recommendations on a Customer by Customer basis. Your Product catalogue is required for this Enrichment to work. Equally you may wish to push attributes from these recommendations into a third-party tool (such as an email client) and merge with a template. In this case having things like the Product Image URL, Shop URL are helpful.
- Spend Brackets: This enrichment uses the Product Category attribute to identify which categories individual Customers are interested in.