Single guest profile for restaurant groups
Every diner. Every visit. One revenue-ready profile.
Designed for restaurants, built to drive revenue. A continuously updated, unified view of every guest across all your locations, services, and platforms — helping teams grow every relationship into revenue.
What it is
Your entire guest universe in one living, breathing profile per human.
Most restaurant groups hold multiple pieces of guest data in several disconnected systems.
The reservation platform knows one thing. The POS knows another. The email marketing tool knows something else entirely. None of them talk to each other, which means no single person has the full picture.
Single Guest Profile changes that.
Distil pulls every signal from every connected source, resolves it into a single profile per guest, and keeps it continuously updated so every team has the most complete picture of your guests at their fingertips.
What Distil delivers
Guest data – curated for revenue growth.
Insight Dashboard
A live overview of guest behaviour, loyalty trends, and revenue signals across your whole estate — at a glance, always current.
Guest Segments
Dynamic, automatically updated segments based on any data points you like – visit frequency, spend, loyalty status, and hundreds of other attributes, ready for every team to act on.
Individual Guest View
Every diner has their own complete profile including visit history, preferences, spend patterns, and loyalty status across every site in your group.
Destinations
Push guest intelligence directly to the tools your teams already use — reservation platforms, marketing tools, CRMs — so the right data is always in the right place.
Rich Customer Attributes
If it’s in your data, you can see it — from raw data like visit dates and purchase amounts to calculated attributes built on several data points. Everything you need to know about your guests in one place.
Data Redaction
PII is protected at source. Distil’s built-in data governance ensures guest data is handled compliantly without limiting its analytical power.
Trusted by the best
What really stands out about Distil is the partnership. They're genuinely invested in our success and always find creative ways to support our goals — they're never limited by in-the-box thinking.
Success in restaurants is now about so much more than 'just' great food and service. The combination of Distil's intelligence engine and OpenTable's market data means we have never been able to run our reservations book and rota more effectively, or as far in advance.
Distil IN action
Every guest. Every angle. Every data point.
Guest Profiles
Every diner gets their own complete record — reservations, visits, spend — pulled together across every venue in your group. No more piecing together who someone is from three different systems.
One profile per guest, however many brands or locations they've visited
Full visit and spend history, always current
The context every team needs, from the reservation desk to the marketing team
Segments
Build guest segments around anything that's in your data — visit frequency, spend, loyalty tier, or any combination you can imagine. Segments update automatically as guest behaviour changes, so the list you're targeting today reflects today's guests, not the last list you uploaded.
Segments as broad or as narrow as the moment calls for
Automatically refreshed — no manual list-building
Build in marketing consent before syncing to marketing platforms
Attributes & Traits
If it's in your data, you can see it. Raw attributes like visit dates and purchase amounts sit alongside calculated attributes built from several data points — giving you a far richer read on every guest than any single source could offer alone.
Raw and calculated attributes in one place
Hundreds of data points available to build on
The depth to answer questions you haven't thought to ask yet
The outcome
Know every guest. Grow every relationship.
When every team shares a single, complete view of every diner, hospitality becomes personal at scale. Your FOH knows who’s coming. Your marketing knows who’s at risk. Your revenue team knows who to target.
Disconnected interactions and fragmented data become powerful signals you can use throughout the group.
Data sources unified
Every platform connected, one guest profile
Continuously updated
Near real-time data - never a stale snapshot
Automatically distributed
Push profiles and attributes to the tools in every team
Our thoughts, Distilled
Frequently asked questions
What kind of data can be included in a Single Guest Profile?
Everything you know about your guests from booking history, POS spend, email engagement, gift card purchases and even feedback can be combined to give a unified view of each guest’s relationship with your brand. If you’ve got the guest data, we can integrate it.
Can I connect all my restaurants in OpenTable to the Single Guest Profile?
Absolutely. We can bring in guest data from as many Restaurant IDs (RIDs) as you want to from OpenTable. We can configure them so you see each guest book individually in the Single Guest Profile, as well as create custom attributes that give a holistic view of a guest’s relationship with a brand or the whole group.
Are you integrated with other platforms we have our guest data in?
We’re growing our library of integrations every week and we’re already connected with the mainstream players. However, we regularly build custom integrations for clients where we’re not already connected or the data connection requires customisation.
One profile. Infinite revenue opportunities.
See how Distil's Single Guest Profile transforms guest intelligence into revenue goals throughout your restaurant group.