Is GA4 the reason to break up with Google Analytics?

Black Friday is a mainstay of the retail and ecommerce calendars - usually the biggest shopping day of the year. Originally the preserve of the US, UK shoppers were not to be outdone this year with as much as 3x uplift in weekly revenue. Get further into the data in our Black Friday statistics compendium for 2023. ... Read More

If you're a B2B business and want to build an ecommerce strategy that'll keep pace with the market growth - we've got just the thing for you. Hosted by the brilliant Chloë Thomas, Distil is sponsoring a panel discussion that's free to join with replay provided ... Read More

A successful analytics strategy isn’t just about platforms and graphs. They certainly help, but measuring the wrong thing is worse than measuring nothing at all. This webinar is especially timely for those using Google Analytics’ latest edition, GA4, as their primary source of ecommerce analytics. If you’re struggling with inaccurate metrics or incorrectly recorded transactions, or perhaps even making the reports you need to understand performance - this is for you ... Read More

Has GA4 left you questioning everything you’ve ever known about web analytics? Or maybe you’re just one conflicting metric away from giving up entirely? Don’t worry, you’re not alone!   We’re seeing lots of marketers, business owners and ecommerce managers who have lived and breathed Google Analytics as their mainstay of measurement tearing their hair out because GA4 is causing more issues than it’s solving.  ... Read More

Why waste marketing dollars targeting an unprofitable segment when you can use last year’s Black Friday customer data to maximise return on ad spend (ROAS) and margin this year? We’ll show you how. ... Read More

Did you hear? There’s a big celebration happening at Distil Towers - we’re going to the next level and it’s thanks to everyone who got involved in our latest funding round! We’re fortunate that some extraordinary people believe in the same vision we do - to make the power of data available to everyone.  ... Read More

Customer segmentation has many layers – and the ultimate level, natural clustering, is often hardest to understand. So let’s use a metaphor: you’re at a party. A big party, with live music, great weather, and a barbecue pit the size of an asteroid crater. Everyone in town’s been invited, and they’ve all turned up.  ... Read More

Imagine what a seamless data connection between two of the most important cogs in your business machine could do for your marketing. The data powerhouse of Distil’s customer data platform (CDP) seamlessly connected with the marketing mastery of Klaviyo. Well, we’ve made it a reality ... Read More