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Is GA4 the reason to break up with Google Analytics?
Has GA4 left you questioning everything you’ve ever known about web analytics? Or maybe you’re just one conflicting metric away from giving up entirely? Don’t worry, you’re not alone!
We’re seeing lots of marketers, business owners and ecommerce managers who have lived and breathed Google Analytics as their mainstay of measurement tearing their hair out because GA4 is causing more issues than it’s solving.
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