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Is GA4 the reason to break up with Google Analytics?

Has GA4 left you questioning everything you’ve ever known about web analytics? Or maybe you’re just one conflicting metric away from giving up entirely? Don’t worry, you’re not alone!  

We’re seeing lots of marketers, business owners and ecommerce managers who have lived and breathed Google Analytics as their mainstay of measurement tearing their hair out because GA4 is causing more issues than it’s solving. 

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Black Friday Data Analytics - Supercharge Your Next Campaign

Black Friday Data Analytics – Supercharge Your Next Campaign

Despite economic shocks and post-pandemic blues, last year’s Black Friday sales alone topped $9bn on the day. And 2023 is shaping up strong, so how can you use your data to win BFCM this year? ... Read More
Bought on Wednesday: how Distil’s Marketing Attribution supercharges Shopify

Bought on Wednesday: how Distil’s Marketing Attribution supercharges Shopify

What’s special about Wednesday? Not much. It means half the working week is over. (Or for those in tech, a reminder there’s only half the week left.) It’s never a holiday. But whether you call it Beersday, Burger Day, or Hump Day, there’s a new reason to like the middle of the week: distil.ai’s Wednesday Card for Shopify, focusing on marketing attribution! ... Read More
How Distil makes Shopify data analysis and insights easier (pick a card, any card)

How Distil makes Shopify data analysis and insights easier (pick a card, any card)

Shopify store analytics is hard. It doesn't have to be. Data is everywhere. And many companies have made it their mission to make sense of it: wrangling it into shape, connecting different sets of it together, applying intelligence to the mass of it to extract ideas and insights. But there’s a problem a lot of data-driven dashboards share: what consultants call “analysis paralysis” ... Read More
Retrace your customers’ steps with Attribution Models

Retrace your customers’ steps with Attribution Models

We all know that a good love story is as much about the journey as the happy ending. And the same is true for your customer journeys – the road from first encounter to final click can be complex and revealing, so why use Attribution Models that only pay attention to the final step? ... Read More
For The Love Of Data: When’s a customer a customer?

For The Love Of Data: When’s a customer a customer?

Customers. We’ve all got ‘em. But how do you use customer data to know who they really are, what makes them tick and how to talk to them in a way that makes them choose you over the competition? ... Read More
Use A.I. to personalise web content

Use A.I. to personalise web content

The profile photo you use for Tinder is rarely the one you use for LinkedIn. In one photo, you exist in black and white with a face that says ‘detail-oriented team player’. In the other, you appear to own a tiger. That’s because you know things need to be tailored to the audience. And that’s just as true for your business website. So how can you get your site serving customers just what the stuff they want, and none of the stuff they don’t? ... Read More
Identify Customer Personas with A.I.

Identify Customer Personas with A.I.

Data Distilled. Big spenders identified. Your customers are so much more than just a big list of names and numbers ... Read More
There’s a human in my data

There’s a human in my data

It’s easy to forget, but data is, we believe, all about people. People like Elina Scorey, Chief Business Development Officer at Distil.ai and unashamed fan girl of A.I.-driven data analytics. And it’s her data evangelism that makes Elina the perfect person to kick off our new blog series ‘There’s a human in my data’ ... Read More