Is GA4 the reason to break up with Google Analytics?

Has GA4 left you questioning everything you’ve ever known about web analytics? Or maybe you’re just one conflicting metric away from giving up entirely? Don’t worry, you’re not alone!  

We’re seeing lots of marketers, business owners and ecommerce managers who have lived and breathed Google Analytics as their mainstay of measurement tearing their hair out because GA4 is causing more issues than it’s solving. 

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All that Customer Data, but struggling to connect?

Why do we need data superheroes in our marketing team… – I hear you ask? Ginni Rometty (CEO, chairman and President of IBM) gave a clear answer to this 7 years ago by predicting “big data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within 18 months or risk being left in the dust.” ... Read More

Why others Distil their data

A new app, a new product – a new anything … just to keep ahead. If you can just find that golden ticket that will keep sales figures rising, keep increasing customer engagement and keep visitors stepping through the door… ... Read More

Personalise without being creepy

Ask anyone who shopped in the pre-internet era and they’ll tell you. You knew your greengrocer, butcher, baker – and they knew you, your shopping habits – and could even bring a smile to your face on the bleakest of days. Mostly by remembering the simple things. Those little snippets of your life you shared? They stored them ready to use at just the right moment. Just like cookies, bots and algorithms do today ... Read More

What data enrichment can do for you …and your customers

Imagine your customer. What do you see when you think of them? How much do you really know about them? You probably have a lot of customer data – but is it really helping you understand your customer, their shopping habits and, crucially, how to communicate with them? How do you talk to someone you barely know – even more challenging is effectively marketing to that customer ... Read More