Analytics

Webinar: Analytics Strategies for Ecommerce Growth

A successful analytics strategy isn’t just about platforms and graphs. They certainly help, but measuring the wrong thing is worse than measuring nothing at all. This webinar is especially timely for those using Google Analytics’… Read More

Is GA4 the reason to break up with Google Analytics?

Has GA4 left you questioning everything you’ve ever known about web analytics? Or maybe you’re just one conflicting metric away from giving up entirely? Don’t worry, you’re not alone!   We’re seeing lots of marketers, business… Read More

How to use Black Friday customer data to plan this year’s campaign

Why waste marketing dollars targeting an unprofitable segment when you can use last year’s Black Friday customer data to maximise return on ad spend (ROAS) and margin this year? We’ll show you how. Read More

Bought on Wednesday: how Distil’s Marketing Attribution supercharges Shopify

What’s special about Wednesday? Not much. It means half the working week is over. (Or for those in tech, a reminder there’s only half the week left.) It’s never a holiday. But whether you call… Read More