Black Friday

Read more about the work the Distil team is doing for our ecommerce audience to understand and identify the Black Friday shoppers, and give marketers a way to segment them for the future.

Black Friday Statistics 2023 Key Findings Header Image Illustration of Charts

Black Friday Statistics 2023 : The Key Findings

Black Friday is a mainstay of the retail and ecommerce calendars - usually the biggest shopping day of the year. Originally the preserve of the US, UK shoppers were not to be outdone this year… Read More

How to use Black Friday customer data to plan this year’s campaign

Why waste marketing dollars targeting an unprofitable segment when you can use last year’s Black Friday customer data to maximise return on ad spend (ROAS) and margin this year? We’ll show you how. Read More