Marketing

Pouring data into two mugs featuring Distil.ai and Dotdigital logos to illustrated how Distil.ai and Dotdigital solve marketing personalisation.

How Distil and Dotdigital solve Marketing Personalisation

The key to marketing personalisation that captures the attention is well, you know… being personal. Not so personal you’re creepy but personal enough that you create an authentic connection. We humans crave a genuine personal… Read More

Is GA4 the reason to break up with Google Analytics?

Has GA4 left you questioning everything you’ve ever known about web analytics? Or maybe you’re just one conflicting metric away from giving up entirely? Don’t worry, you’re not alone!   We’re seeing lots of marketers, business… Read More
Gift of customer segmentation.

How Distil & Klaviyo Solve Dynamic Customer Segmentation

Imagine what a seamless data connection between two of the most important cogs in your business machine could do for your marketing. The data powerhouse of Distil’s customer data platform (CDP) seamlessly connected with the… Read More

Black Friday Data Analytics – Supercharge Your Next Campaign

Despite economic shocks and post-pandemic blues, last year’s Black Friday sales alone topped $9bn on the day. And 2023 is shaping up strong, so how can you use your data to win BFCM this year? Read More

Retrace your customers’ steps with Attribution Models

We all know that a good love story is as much about the journey as the happy ending. And the same is true for your customer journeys – the road from first encounter to final… Read More

Use A.I. to create detailed Attribution Models.

Rich and detailed Attribution Models help you make smarter choices as you measure and refine your customer journeys. Read More

Great personalisation takes great data – moving on from Google Optimize

Great marketing needs great data, especially when it comes to personalisation. In the past, we’ve recommended Google Optimize as a tool to conduct experiments in personalisation using zero and first party data. But with the sunset… Read More

AB testing feature in Google Optimize

How to use Google Optimize A/B testing feature with Distil Data? Read More
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