Personalisation

Read more about how Distil can support your marketing personalisation efforts with a live data source that’s always up-to-date with your latest customer data.

Pouring data into two mugs featuring Distil.ai and Dotdigital logos to illustrated how Distil.ai and Dotdigital solve marketing personalisation.

How Distil and Dotdigital solve Marketing Personalisation

The key to marketing personalisation that captures the attention is well, you know… being personal. Not so personal you’re creepy but personal enough that you create an authentic connection. We humans crave a genuine personal… Read More

Great personalisation takes great data – moving on from Google Optimize

Great marketing needs great data, especially when it comes to personalisation. In the past, we’ve recommended Google Optimize as a tool to conduct experiments in personalisation using zero and first party data. But with the sunset… Read More